The Gooderham Group helps transit authorities and municipal governments establish their strategic transit business objectives, select the optimal fare strategies, fare structures and fare policies to achieve these business objectives, make the best automated fare collection technology selection decisions possible, implement these technologies seamlessly and then develop launch marketing strategies and execute supporting advertising programs.

Consultancy services are provided by The Gooderham Group to the transit industry in four areas of focus:

ü  Fare strategy and business planning

ü  Fare collection technology selection and implementation

ü  Fare system management planning

ü  Marketing communications and business development support



1032 Broughton Lane

Newmarket, Ontario

Canada   L3X 2L7

(905) 898-7993