Erin Gooderham, MBA

Erin Gooderham is a marketing consultant with The Gooderham Group providing marketing communications strategy development and implementation expertise for transit service providers.

She brings strong major advertising agency account experience, having worked on successful national campaigns for major consumer products brands and technical business services.   Erin brings a deep background in all media including print, TV, radio, OOH, digital, social media and events.   Educated in both business and visual arts, trained in design and experienced in the performing arts, Erin brings her impressive set of skills to her transit consulting role. Through Erin, transit authorities can access senior advertising management services for high-impact intensive periods to create MarCom strategies, to develop creative briefs, to competitively procure local advertising agency and media services, to oversee the delivery of these services and to monitor the achievement of MarCom objectives.

Erin holds a BA (Visual Arts) from The University of Western Ontario and an MBA (Marketing) from Schulich School of Business. 

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